We are in a period when banner advertising seems to be on the wane. You know, those rectangular, flashing boxes at the top of web pages on commercial sites. Click-through rates have dipped to 0.39% average and the industry magazines regularly carries articles discussing the death of banner ads. But while banner ads aren't as effective as they once were, the truth is that a great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Research concludes that repeated exposure to a product via banner ads generates a positive feeling towards that product.  Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.

On the internet, more than anywhere else, effective audience engagement is a matter of targeting quality rather than quantity. An understanding of your audience's online behavior is key if your online adverts are to reach them in the best frame of mind, for the best brand impact. Research shows that when your online display campaign is combined with a search engine marketing campaign, both contribute to create a “halo effect” that increases each campaign’s conversion rate.

Paid search – also known as PPC advertising - refers to search engine advertising campaigns where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.

Our approach to paid search goes beyond just bidding on keywords for maximum return on your PPC investment: our service encompasses creative testing, user analysis, continually assessing new tactical opportunities, price controlling, cost minimizing, and regular keyword review. We'll also guide and advise you on the best way to manage your budget and increase investment as your return improves.