Offline Marketing Programs
- Article Copywriting
- Brochure Development
- Mailing List Building
- Multimedia Copy & Design
- Banners & Signs
- PowerPoint Presentations
Offline Marketing
Your
business may change and technology may change the way you do
business, but the one thing that will never change is this -
marketing is critical to the success of your business.
Regardless of whether or not you have an online business or
a brick-and-mortar business, you need to be aware that
pigeonholing your business exclusively as online or offline
and using one type of marketing medium can cost you in the
long run.
Online businesses can benefit from traditional "offline" marketing such as direct mail, Yellow Pages ads, display ads, etc. just as brick-and-mortar businesses can use the Internet to promote themselves and get more business. Using both online and offline marketing together can help you maximize a small marketing budget and result in an even better return on investment.
Is an integrated marketing approach right for your business?
If you're like most small- to medium-size business owners, you most likely have a modest marketing budget. With no money to waste, your main goal is to get the most bang for your marketing buck. If increasing your ROI appeals to you, then consider an integrated marketing strategy.
According to a June 2002 Jim Nail Forrester Report, online advertising can boost brand impact at 60% less cost than piling on more offline ads under the right conditions. While we're not advocating abandoning your traditional, offline efforts entirely, we do recommend adding online marketing to your current campaigns. Media combinations create synergy. And there is strength in numbers - using multiple media together has greater impact than an individual medium on its own.
Online businesses can benefit from traditional "offline" marketing such as direct mail, Yellow Pages ads, display ads, etc. just as brick-and-mortar businesses can use the Internet to promote themselves and get more business. Using both online and offline marketing together can help you maximize a small marketing budget and result in an even better return on investment.
Is an integrated marketing approach right for your business?
If you're like most small- to medium-size business owners, you most likely have a modest marketing budget. With no money to waste, your main goal is to get the most bang for your marketing buck. If increasing your ROI appeals to you, then consider an integrated marketing strategy.
According to a June 2002 Jim Nail Forrester Report, online advertising can boost brand impact at 60% less cost than piling on more offline ads under the right conditions. While we're not advocating abandoning your traditional, offline efforts entirely, we do recommend adding online marketing to your current campaigns. Media combinations create synergy. And there is strength in numbers - using multiple media together has greater impact than an individual medium on its own.